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Human-Centric Technology Key to Palm Oil’s Image Transformation


Agus Purnomo, Managing Director for Sustainability and Strategic Stakeholder Engagement at Golden Agri-Resources (GAR), talks about Big Brother Technology .

Palm oil has been identified as a sector needing an “eye in the sky” approach given its past track record in contributing to global forest loss. Being able to react more quickly, preventing more harm that may have otherwise been possible without the Big Brother approach, is an important step forward. But for prevention, you need people.

A human-centric approach to the use of technology in agriculture remains necessary if we are to understand the motivations behind deforestation. That is why GAR invests not only in technology but in prevention and education efforts.

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